The oldest trailers I could find in 35mm film format really only went back to the 1960s, but with posters it was possible to unearth even older items-including many of the images in this slideshow.
The first batch of posters you’ll see here gives a glimpse of the olden days and an impression of how backwards and sensational (tho also often graphically interesting) those marketing campaigns could be.
The poster for The Christine Jorgenson Story (1970) is emblematic of that tone of sensationalism with which Hollywood historically approached LGBTQ lives and stories-it’s pretty much the worst of the worst.